Discover Your Nevada Launches

Gov. Brian Sandoval and Lt. Gov. Brian Krolicki. Photo by Bob Conrad

Governor Brian Sandoval, Lieutenant Governor Brian Krolicki, representatives of the Department of Tourism and Cultural Affairs, and local media came together at the Wilbur D. May Museum in Reno today to officially launch the new Discover Your Nevada campaign.

Sandoval said the program's main purpose is to encourage visitation within the state. "We're excited about the prospect of Nevadans discovering their own state," he said, after he announced that Krolicki and himself will do some discovering of their own. The governors will make three separate journeys together this spring: one to Gerlach and the Black Rock Desert area, a second to Fort Churchill State Park and the Dixie Valley area, and a final excursion down U.S. Highway 95 and across the Extraterrestrial Highway with a stop in the town of Rachel.

The Governor quipped in making a reference to the "Road to.." movies with Bob Hope and Bing Crosby. Details of those itineraries will be announced on the official Discover Your Nevada website, where Sandoval will maintain a blog. He also promised plenty of Tweets and fun.

The governors' travels are just the beginning of Discover Your Nevada. The campaign also incorporates public participation, in which you can nominate your favorite Nevada treasures online now through March 18. Voting begins March 19, and the treasures will ultimately be dwindled down to six (the number of tourism-designated territories in the state) and announced in early May.

"This is our chance to fall in love again with the State of Nevada," Krolicki said. "Stay-cation is the theme. Nevadans can put the family in the back of the car and hit the open road."

Both Sandoval and Krolicki praised Claudia Vecchio, Director of the Department of Tourism and Cultural Affairs, for spearheading the new program.

So what are you waiting for? Click here to nominate your favorite Nevada treasure.